Tranformasi Digital UMKM: Aksi KKN Universitas Tidar Membangun Pariwisata dan Ekonomi Kreatif Desa

Abstract

Mendut Sub-District has significant potential in tourism and micro, small, and medium enterprises (MSMEs). However, challenges in digital marketing remain a major obstacle for business owners. Universitas Tidar's Community Service Program (KKN) aims to enhance MSME competitiveness through the implementation of digital marketing strategies. This program includes digital marketing awareness sessions, product content creation training, and assistance in setting up and managing social media accounts for MSMEs. The results indicate increased awareness among business owners regarding digital marketing, improved quality of promotional content, and better utilization of social media as a marketing tool. This initiative is expected to enhance the competitiveness of MSMEs in Mendut Sub-District and contribute to the development of a technology-driven rural economy.