DAMPAK AKTIVITAS PERKULIAHAN KAMPUS STIE JB TERHADAP PERKEMBANGAN UMKM DI SEKITAR LINGKUNGAN KAMPUS STIE JB
Keywords:
Income, Multiplier EffectAbstract
This research aims to determine the difference in income of MSME actors around the STIE JB campus during the active lecture period and during semester breaks and the existence of the STIE JB campus provides a multipier effect value on the development of MSMEs around the campus environment. The method used in this research is the descriptive method. The data collection techniques used by researchers were observation, questionnaires and interviews. The analytical tool used in this research is analysis based on paired t-Test tests with the help of IBM SPSS Statistics v25, two types of multipliers, namely Local Keynesian Income Multiplier and Income Multiplier Ratio Type I. Based on the results of the t-Test, the research shows that there are no differences in income There are significant numbers of MSME actors around the STIE JB campus during active lecture periods and during semester breaks. The results of the Keynesian Local Income Multiplier and Income Multiplier Ratio Type I analysis show that the STIE JB campus provides a Multiplier Effect value on the development of MSMEs in the surrounding area.
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