ANALISIS KARATERISTIK SOSIAL EKONOMI PELANGGAN SEBAGAI DASAR PENYUSUNAN STRATEGI PEMASARAN PADA HOTEL MULIA JAYA DI KOTA TIMIKA

Authors

  • Mega Ramadhani Putri Irwan
  • Abu Bakar

Keywords:

Characteristics, SWOT Marketing Strategy

Abstract

This research aims to determine effective marketing strategies based on the socio-economic characteristics of customers at Mulia Jaya Hotels to increase sales. The method used is descriptive. In this research, the data collection techniques used were questionnaires and observations. To find out marketing strategies based on the social economic characteristics of customers at the Mulia Jaya hotel, the analytical instruments used were statistical analysis in the form of data tabulation and SWOT analysis. The results of this research show that the marketing strategy based on the social economic characteristics of Mulia Jaya hotel customers is located in quadrant III of the WO strategy, which has alternative strategies such as increasing promotions via social media, improving the quality of management and improving the approach and communication to consumers.

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Published

2024-04-30

Issue

Vol. 8 No. 1 (2024): JURNAL KRITIS (Kebijakan, Riset, dan Inovasi)

Section

Articles

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How to Cite

ANALISIS KARATERISTIK SOSIAL EKONOMI PELANGGAN SEBAGAI DASAR PENYUSUNAN STRATEGI PEMASARAN PADA HOTEL MULIA JAYA DI KOTA TIMIKA. (2024). JURNAL KRITIS (Kebijakan, Riset, Dan Inovasi), 8(1), 64-87. http://ejournal.stiejb.ac.id/index.php/jurnal-kritis/article/view/473

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