ANALISIS KREATIVITAS BISNIS TERHADAP KEUNGGULAN BERSAING PADA PERCETAKAN UNDANGAN PERNIKAHAN DI KOTA TIMIKA

Authors

  • Muh Sabir
  • Rima Diman

Keywords:

Creativity, business, competitive advantage, wedding invitations

Abstract

This study aims to determine the analysis of business creativity on competitive advantage in a wedding invitation printing in Timika City. The research method used is a descriptive method, which is a research method that describes or describes something, for example conditions, conditions, situations, activities, and others. In this study the data collection techniques used were observation, interviews, and questionnaires. To find out business creativity of competitive advantage in a wedding invitation printing in the city of Timika, the analysis used in this study is the analysis of the chi square of the sample. The results showed that there was an influence on business creativity on competitive advantage on a wedding invitation printing in the city of Timika, which means the authenticity of the product, the transformation of a product and the feasibility of the product from the indicator of business creativity on competitive advantage has an influential results in the city of Timika.

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Published

2022-10-29

Issue

Vol. 6 No. 2 (2022): JJURNAL KRITIS (Kebijakan, Riset dan Inovasi)

Section

Articles

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How to Cite

ANALISIS KREATIVITAS BISNIS TERHADAP KEUNGGULAN BERSAING PADA PERCETAKAN UNDANGAN PERNIKAHAN DI KOTA TIMIKA. (2022). JURNAL KRITIS (Kebijakan, Riset, Dan Inovasi), 6(2), 113-141. http://ejournal.stiejb.ac.id/index.php/jurnal-kritis/article/view/236